Jerome breaks down what it really takes to grow catering sales with intention. This episode pulls together the most important concepts from the series and gives you a practical roadmap for planning a stronger year ahead.
Inside the episode, he walks through:
- How to use first-time orders and prior orders to drive repeat business
- Ways to protect yourself from attrition and keep your pipeline healthy
- Why your ideal customer profile changes over time
- The value of dedicating real time on your calendar for selling
- Competitive research and secret shopping your own brand
- How to create a simple, effective sales process for long-term growth
- What a useful marketing calendar looks like
- How to build a sales plan your team can understand, challenge, and support
- Why leadership and internal customers matter more than most people think
He also shares real examples from his own experience, how he approaches planning, and why a clear structure can help you outperform year after year.
If you’re mapping out your goals for next year, this episode will help you get organized, focus on the right work, and build momentum that sticks.
👉 Watch the full episode and start shaping your next annual sales plan.
