August may be a slower month for catering, but that does not mean your sales team should slow down with it. In this episode of Uncensored and In Charge, Erin Childs shares how catering teams can turn a traditionally quieter month into an opportunity to reconnect with customers, create new occasions to order, and build a stronger pipeline for the busy fall and holiday seasons. Presented by Erin Childs, Independent, Restaurant Consultant & Coach, and host of the Uncensored and In Charge on CaterLinked. In this session, Erin explores:
- Why slow sales should never mean slow selling
- How to shift from order taking to sales creating
- The three customer lists every catering team should pull from its database
- How to reactivate dormant customers with more personal outreach
- Why selling the occasion can be more powerful than simply selling catering
- August opportunities including intern farewells, employee appreciation, back-to-school events, office picnics, and preseason gatherings
- Why discounting is not always necessary to generate new orders
- How to create a measurable August sales challenge for your team
- Why the work you do now will determine how busy September, October, November, and December become
August gives catering teams something they rarely have during peak season: time. Use it to prospect, reconnect, prepare your people, improve your systems, and start filling the fall calendar before the rush begins. Want to attend the next session live and ask Erin your own questions? Check the Events section of caterlinked.com for upcoming sessions.
