In this episode of Restaurant Royalty: Catering with the Queen, Jennifer Saunders-Haynes shares a real-world catering growth playbook built from years inside enterprise restaurant brands. This is not a list of promotions or a sales deck. It’s a strategic blueprint for why catering often stalls at 5–7% of sales and what it actually takes to scale it sustainably without burning out teams or sacrificing margins. In this episode, Jennifer breaks down:
- Why catering fails when it’s treated as a side channel
- The structural issues holding catering back, not lack of demand
- How long lead times, marketplace reliance, and unclear ownership limit growth
- A clear path to doubling catering contribution through accountability and focus
- The three pillars required for scalable catering: demand acceleration, digital growth, and disciplined execution
If catering at your brand feels fragmented, inconsistent, or stuck, this episode will challenge how you’re thinking about ownership, structure, and leadership. 👉 Watch now and stay tuned as this strategy unfolds in future episodes.
