Bill Holleman

Bill Holleman

Bill brings 30 years of restaurant multi-unit operations and off-premises growth leadership experience. He has helped brands like Panera Bread, Potbelly Sandwich Works, and Roti Modern Mediterranean grow from small local brands to national chains. He founded his own company, Cater Cult to further help operators navigate the complexity of off-premises and partnered with both The Catering Institute and ezcater to help restaurants create successful direct-to-consumer experiences.

Event Catering for Fast Casual Brands

I have been working with a local small restaurant company and we have been actively talking about what we want to do with our event catering. This is a conversation because the business is growing and we are struggling to…