Kelly Grogan

By Kelly Grogan, Founder of CRUMBS, and Host of Restaurant Catering Crumbs Most restaurants treat catering growth like a hiring problem. Find the right sales rep, and the numbers follow. But the brands actually winning in catering know something different:…

By Kelly Grogan, Founder of CRUMBS The best catering programs are not built on promotions. They are built on relationships. At the start of a new year, it is tempting to focus only on near-term orders. But the operators who…