Catering sales aren’t about pushing menus or chasing leads — they’re about connection, confidence, and commitment.

In this episode of Uncensored & In Charge, Erin Childs shares her proven approach to catering sales that goes beyond transactions to build real trust and lasting client relationships.

Drawing from her experience as a former catering sales executive, Erin breaks down what it takes to sell more than food — to sell peace of mind, partnership, and professionalism.

You’ll learn how to:
✅ Shift from “order-taker” to trusted consultant
✅ Help your clients look like superstars to their bosses
✅ Build trust through consistent, timely communication
✅ Use data and follow-up strategies to drive repeat business
✅ Strengthen your brand presence online and off

Whether you’re leading a catering team or managing your own book of business, this episode will help you rethink what great sales really look like — and how to build them one conversation at a time.

Erin Childs

Erin Childs

19 years of experience in restaurants and event planning, 18 years of which have been dedicated to the fast-casual industry. I help leaders in the food space grow, become more organized and focus on best practices. I am an implementor and believe deeply in helping brands and their teams become the best version they can be. Teamwork makes the Dreamwork.

Articles: 21

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