We often think catering sales is about closing external clients. But this week on Cater Caffeine, Jerome Dees reminds us that we are constantly selling internally as well.
- We sell to operations.
- We sell to marketing.
- We sell to general managers.
- We sell to leadership.
- And sometimes, we even sell to the board.
This session explores how internal communication, alignment, and transparency directly impact your ability to execute big events and hit your goals.
Jerome shares lessons from building low-turnover teams, running transparent scorecards, empowering staff, navigating friction respectfully, and leading through high-pressure events like Super Bowl catering.
If your team is not aligned, your sales will eventually stall. But when communication is clear and vision is shared, amazing things happen.
