Websites, Local SEO, and Showcasing Catering the Right Way

In this episode, CaterLinked Coach Crystina Clauson breaks down what every restaurant operator needs to know about websites, local SEO, and showcasing catering the right way.

Whether you’ve built your own website or inherited one that “just works,” this session is packed with real-world strategies to help your catering business show up and stand out online.

🎯 Highlights include:

  • Why separating catering from to-go matters for UX and SEO
  • HTML vs PDF menus (and why both have a role)
  • The power of anchor links to streamline your site
  • Practical tips to get found on Google and Bing
  • How to optimize your Google Business Profile to highlight catering

Don’t miss this one—Crystina’s been in your shoes and brings the kind of insight only someone who’s lived it can offer.

Crystina Clauson

Crystina Clauson

Crystina is a seasoned restaurant consultant with a strong background in off-premises dining, restaurant technology, and operational strategy. With extensive experience on the brand side, she played a pivotal role in scaling a single restaurant concept into a multi-brand holding company with nearly a dozen concepts. Before transitioning to the next venture, she was managing close to $100 million in annual online transactions.

An expert in onboarding new technologies, migrating POS systems, and opening restaurants, Crystina specializes in optimizing operations for off-premises success. Known for bridging the gap between complex technology and practical implementation, she translates industry jargon into actionable strategies that drive measurable results.

A firm believer in operational efficiency, Crystina follows one guiding principle: the kitchen is sacred. If a solution doesn’t work for the kitchen, it doesn’t work—period. She applies this philosophy to how she approaches new technology, ensuring that every system or process she implements enhances kitchen workflows rather than disrupting them. By prioritizing operational practicality, she helps teams adopt new tools seamlessly and effectively.

Now part of CaterLinked, Crystina works alongside restaurant teams to develop and scale real catering programs that deliver tangible results. With a hands-on, results-driven approach, she helps restaurants take full advantage of emerging technology to streamline operations, enhance guest experiences, and drive sustainable growth in an evolving industry.

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