In this episode of Restaurant Catering Crumbs, we tackle a question that impacts every growing catering program: Who is truly responsible for catering sales?
- Is it the catering sales rep?
- The general manager?
- The operations team?
- Corporate leadership?
The reality is this: catering growth is never sustainable when it sits on the shoulders of one person.
In this session, we break down why catering success must be owned across the entire organization, from corporate leadership to in-store execution. We talk through what happens when sales outpaces operations, why great salespeople cannot overcome broken systems, and how to build a catering program that delivers consistent results, not just one-off wins.
If you are managing multiple locations, leading franchise teams, or building a catering program at scale, this conversation is for you.
Presented by Kelly Grogan, Founder of CRUMBS, and Host of Restaurant Catering Crumbs on CaterLinked.com.
