Marketing That Moves the Needle: Off-Premise Promotion Strategies That Work

If you’re serious about growing catering sales, this session is a must-watch. Wendy Ewers, one of the industry’s top minds in off-premise strategy, breaks down how to turn promotion into a true revenue driver—not just a discount engine.

From building your own mini-brand for catering to activating local partnerships, optimizing your digital channels, and turning every guest interaction into a marketing moment, this episode is packed with practical strategies that restaurant leaders can put to work immediately.

💡 Learn how to:

  • Leverage your owned channels for max ROI
  • Drive B2B orders with first-order incentives and referral perks
  • Use social media that actually sells, not just scrolls
  • Activate in-store touchpoints to promote catering
  • Create consistent, occasion-based campaigns that build awareness and frequency

Wendy’s advice is equal parts strategic and scrappy—perfect for brands that want real traction without wasting budget.

Wendy Ewers

Wendy Ewers

Off-Premise Sales & Marketing Leader

Wendy Ewers is a seasoned restaurant executive with extensive experience in driving off-premise sales, marketing strategy, and brand growth across casual dining, quick service, and fast casual segments. She has a strong track record of leading initiatives that optimize operations, enhance guest experiences, and achieve significant revenue growth.

In her most recent role as Senior Director of Off-Premise at Fogo de Chão, Wendy developed a strategic roadmap that aligned cross-functional teams and optimized off-premise operations. Previously, at CEC Entertainment, she played a key role in repositioning and growing brands through menu innovation, strategic partnerships, and brand development.

As Vice President of Off-Premise at Potbelly Sandwich Shops, Wendy led initiatives that expanded off-premise sales significantly, built a third-party delivery business, and improved digital platforms to enhance the customer experience.

Wendy's expertise includes brand positioning, third-party partnerships, digital transformation, and building high-performing teams. She is known for her ability to deliver results and drive profitability in the restaurant industry.

Through WRE 4GrowthInOp Consulting: Where Off-Premise Meets On-Point Strategy, Wendy empowers restaurant brands to define what success looks like—and acts like—beyond the four walls, helping them grow sustainably and win in today’s competitive off-premise landscape.

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