Using Technology to Strengthen Franchise Relationships

Crystina is a seasoned restaurant consultant with a strong background in off-premises dining, restaurant technology, and operational strategy. With extensive experience on the brand side, she played a pivotal role in scaling a single restaurant concept into a multi-brand holding company with nearly a dozen concepts. Before transitioning to the next venture, she was managing close to $100 million in annual online transactions.

An expert in onboarding new technologies, migrating POS systems, and opening restaurants, Crystina specializes in optimizing operations for off-premises success. Known for bridging the gap between complex technology and practical implementation, she translates industry jargon into actionable strategies that drive measurable results.

A firm believer in operational efficiency, Crystina follows one guiding principle: the kitchen is sacred. If a solution doesn’t work for the kitchen, it doesn’t work—period. She applies this philosophy to how she approaches new technology, ensuring that every system or process she implements enhances kitchen workflows rather than disrupting them. By prioritizing operational practicality, she helps teams adopt new tools seamlessly and effectively.

Now part of CaterLinked, Crystina works alongside restaurant teams to develop and scale real catering programs that deliver tangible results. With a hands-on, results-driven approach, she helps restaurants take full advantage of emerging technology to streamline operations, enhance guest experiences, and drive sustainable growth in an evolving industry.